The Corporate Scorecard: Making the Whole Greater Than the Sum of Its Parts
- Tags:
- Balanced Scorecard,
- Better Management.com,
- Business Unit,
- Management,
- Marketing,
- Marketing Research,
- Strategy
- Source:
- Better Management.com
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Overview: The Balanced Scorecard provides a powerful framework for individual business units to describe and implement their strategies. A strategy-focused organization, however, requires more than each business unit managing with its own Balanced Scorecard. The reason is that most organizations consist of many different business units as well as shared service or support units. For maximum effectiveness, the strategies and the scorecards of every unit should be aligned and linked together. The linkages across the scorecards put into action the theory of managing decentralized businesses and shared service units within a single corporate umbrella.
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