Communicating and Controlling Strategy: A Study on the Effectiveness of the Balanced Scorecard, Part 4 of 4

Topics:
Benchmarking,
Performance Management,
Strategic Management Tools
Tags:
Balanced Scorecard,
Better Management.com,
Marketing,
Marketing Research,
Strategy
Source:
Better Management.com

Vendor Registration: required

Overview: The Balanced ScoreCard (BSC) is an innovative strategy communication and management control development. However, as with all innovations, establishing its validity takes time, objective evidence, and careful analysis. There is always the danger that promotional "Hype" will promise more than a technique can deliver, which could lead to disappointment, skepticism, and failure to recognize significant benefits, even if they are not as grand as advertised. Kaplan and Norton bill the BSC as a complete, reliable strategic guide. It perhaps may prove to be just that. However, there has been almost no objective evidence presented in support of this proposition.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML

People who downloaded this item also downloaded

White Paper Balanced Scorecard Strategy Map
White Paper A Learning-and-Growth Metric for Strategy-Focused Organizations, Part I
White Paper Communicating and Controlling Strategy: A Study on the Effectiveness of the Balanced Scorecard, Part 3 of 4
White Paper Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard Part 2 of 4
White Paper Developing and Using Balanced Scorecard Performance Systems

Top results from Performance Management

Webcast See Through Your Systems Complexity
White Paper Google Apps 2nd Wind ROI Case Study
Resource Center Collaborate and communicate with customers and colleagues in real time
Case Study Consultancy Deploys Productivity-Enhancing CRM Solution to Gain Competitive Advantage
White Paper The Performance Manager

» View all Performance Management listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).