Communicating and Controlling Strategy: A Study on the Effectiveness of the Balanced Scorecard, Part 3 of 4
- Tags:
- Balanced Scorecard,
- Better Management.com,
- Human Resources,
- Marketing,
- Marketing Research,
- Performance,
- Performance Management,
- Strategy,
- Workforce Management
- Source:
- Better Management.com
Vendor Registration: required
Overview: The company studied in this paper is a U.S. FORTUNE 500 equipment manufacturing company with in excess of 25,000 employees and $6 billion sales. The company began changing its performance measurement systems with a BSC pilot study that focuses on a very important but relatively small (in terms of individuals directly involved) part of the company. Both distributors and Distributor-BSC (DBSC) administrators perceive that the DBSC weights reflect the company's view of the most important areas of performance. Additionally and with experience, the company revised the weights to reflect learning about impacts, unreliability, or possible manipulation of some of the softer measures.
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