Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard Part 2 of 4

Topics:
Benchmarking,
Strategic Management Tools
Tags:
Balanced Scorecard,
Better Management.com,
Marketing,
Marketing Research,
Sales,
Sales Strategy,
Strategy
Source:
Better Management.com

Vendor Registration: required

Overview: The company studied in this paper is a U.S. FORTUNE 500 equipment manufacturing company with in excess of 25,000 employees and $6 billion sales. The company began changing its performance measurement systems with a BSC pilot study that focuses on a very important but relatively small (in terms of individuals directly involved) part of the company. A few years ago the company began its implementation of the BSC with a scorecard, the Distributor-BSC (DBSC), for its 31 North American distributorships, which are responsible for a large share of the company's sales.

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Format: HTML


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