Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard Part 2 of 4
- Topics:
- Benchmarking,
- Strategic Management Tools
- Tags:
- Balanced Scorecard,
- Better Management.com,
- Marketing,
- Marketing Research,
- Sales,
- Sales Strategy,
- Strategy
- Source:
- Better Management.com
Vendor Registration: required
Overview: The company studied in this paper is a U.S. FORTUNE 500 equipment manufacturing company with in excess of 25,000 employees and $6 billion sales. The company began changing its performance measurement systems with a BSC pilot study that focuses on a very important but relatively small (in terms of individuals directly involved) part of the company. A few years ago the company began its implementation of the BSC with a scorecard, the Distributor-BSC (DBSC), for its 31 North American distributorships, which are responsible for a large share of the company's sales.
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