Strategy Management and the Balanced Scorecard
- Tags:
- Balanced Scorecard,
- Better Management.com,
- Management,
- Marketing,
- Marketing Research,
- Scorecard,
- Strategy
- Source:
- Better Management.com
Vendor Registration: required
Overview: While strategy formation has seen prodigious growth, the same cannot be said of strategy execution. In fact, the statistics are downright sobering - just an estimated 10 percent of all organizations effectively execute their strategies. The Balanced Scorecard has decisively demonstrated that strategy can be executed by all organizations willing to follow a rigorous path lined with a number of key principles utilized by successful organizations over the past fifteen years. The Scorecard has shown with equal conviction the handsome rewards which await those organizations willing to travel this road, in the form of increased financial results, more satisfied and loyal customers, robust and efficient processes, and perhaps most importantly employees working to maximum productivity and satisfaction through the alignment of skills and strategy.
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