Strategy and the Balanced Scorecard
- Tags:
- Balanced Scorecard,
- Better Management.com,
- Management,
- Marketing,
- Marketing Research,
- Strategy
- Source:
- Better Management.com
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Overview: A key attribute of strategy formation is performing a different set of activities than the rivals. By choosing a distinct set of related activities one has the opportunity to create unique value propositions for customers and thus separate oneself from competitors. These activities must be reflected in the Balanced Scorecard, which should parallel the strategy. Measures related to service of targeted customers should appear prominently in the Customer perspective, linked to relationship management metrics in the Internal Process perspective, and perhaps selling skill measures in the Employee Learning and Growth perspective.
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