Managing IT According to a Hierarchy of Needs

Topics:
Competitive Strategy
Tags:
Better Management.com,
Information Technology,
IT Solution,
Management,
Strategy
Source:
Better Management.com

Vendor Registration: required

Overview: In this paper, the author asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, the author suggests that IT investments be curtailed based on the lack of bottom-line impact which can ultimately be derived from such spending. Indeed, if one examines basic IT infrastructure, it has become a commodity with uniform products and little pricing power. As computing infrastructure has moved towards commoditization, clearly not all of the IT marketplace has commoditized. IT solutions are clearly evolving from basic infrastructure, through business process optimization and information management. When this progression was examined, a model emerged that likened the IT marketplace to Maslow's hierarchy of needs.

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