You can lead a horse to water...
Ridin' the New Frontier of Pay-Per-Lead Marketing

Topics:
Internet Advertising,
Internet Market Research,
Marketing Communications,
Marketing Strategy
Tags:
Advertiser,
Advertising & Promotion,
Banner Advertisement,
Google Inc.,
Marketing,
Mediathink,
Pay-per-lead
Source:
Mediathink

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Overview: Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers don't drive through billboards and magazine subscribers rarely clip out print ads. Expectations had been set...and expectations were shot.

Enter Google.

Each link on a Google search results-page is really a little banner waiting to be clicked by a surfer who has come to the well to drink. Add the Pay-Per-Click results listed on the side of each page, and you've got a Webvertising module that works.

...or does it?

Video Link: www.eventstreams.com/mediathink/011iuc

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2006 | Pages: 3

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