Successful CRM and Organisational Change: Is Your Organisation Fit to Drive?

Topics:
CRM,
Strategic Management Tools
Tags:
Advertising & Promotion,
CRM,
Customer Relationship Management (CRM),
Detica,
Enterprise Software,
Marketing,
Sales Force Automation (SFA),
Software
Source:
Detica

FREE Registration is required

Overview: Many organisations have invested heavily in implementing technology solutions as the cornerstone of their CRM programmes. Single view, campaign management, sales force automation, web personalisation and content management offer powerful technology-led capabilities in the search for revenue growth through an improved customer experience. Although these programmes typically include training in the new technology and associated processes, in many cases the value of these investments has not been realised. Internal organisational behaviours have remained largely unchanged and old ways of doing things have prevailed. This reduces the pace at which benefits are achieved and, if left unchecked, will undermine confidence in CRM as a means to drive business performance forward.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 155KB | Date: Dec 2001 | Pages: 4

Top results from CRM

Case Study Orthopedic Center to Grow 30 Percent and Boost Productivity With Online Services
Case Study Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent
White Paper Achieving Cost and Resource Savings with UC white paper
White Paper Windows Phones and Unified Communications
White Paper CRM Your Salespeople Will Love

» View all CRM listings

Top results from Strategic Management Tools

White Paper Adopting Server Virtualization for Business Continuity and Disaster Recovery
White Paper Business Continuity and Disaster Recovery with CA Recovery Management and VMware Infrastructure
White Paper Planning for Business Continuity and Disaster Recovery Using CA Recovery Management Solutions and VMware vSphere Cloud Operating Systems for High Availability
Case Study Orthopedic Center to Grow 30 Percent and Boost Productivity With Online Services
Case Study Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent

» View all Strategic Management Tools listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).