Oakwood Improves Sales Focus and Efficiency in Increasingly Complex Corporate Housing Market

Topics:
CRM,
Electrical and Electronic,
Forecasting
Tags:
Housing Market,
Oakwood,
Oakwood Worldwide,
Sales,
Sales Force Management,
Sales Strategy,
Siebel Systems Inc.
Source:
Siebel Systems

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Overview: Oakwood Worldwide is a leader in the corporate housing market. With $1.6 billion in properties representing more than 30,000 residential units, the company handles 75,000 move-ins annually. Working with an outdated legacy customer contact system, Oakwood was having trouble staying ahead of changes in its marketplace. The company selected a Siebel Customer Relationship Management (CRM) solution to improve the effectiveness of its 300 internal and external sales executives, enhance lead management and sales forecasting, and gain a better understanding of customer needs and business trends. Implementation required just 60 working days with the help of Siebel Global Services, and Oakwood has already begun receiving benefits from having access to accurate and timely information.

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Format: PDF | Size: 755KB | Date: Feb 2005 | Pages: 4

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Case Study Oakwood Worldwide Improves Sales Focus and Efficiency in Complex Corporate Housing Market

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