Barilla Wasa: Identifying Measurable Value With mySAP CRM

Topics:
Account Management,
CRM,
Forecasting
Tags:
Advertising & Promotion,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
mySAP,
mySAP CRM,
SAP AG,
Software
Source:
SAP

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Overview: With the production start of SAP Mobile Sales in the fall of 2003, Barilla Wasa Germany GmbH laid the cornerstone for an intelligent customer relationship management solution. The application is based on mySAP CRM, integrated with mySAP ERP and SAP Business Intelligence, a component of the SAP NetWeaver platform. As part of a cost/benefit analysis, management consultants from SAP Consulting examined the cost-effectiveness of mySAP CRM and analyzed the value of planned enhancements. Numerous qualitative and quantitative improvements were identified, focusing on targeted campaign management and integrated sales and production planning. The measurable value that these improvements have brought Barilla Wasa confirms the cost-effectiveness of the solution.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 264KB | Date: Jun 2002 | Pages: 8

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