The NLC Performance Framework: A Pragmatic Guide to Planning Online Initiatives
- Source:
- non-linear creations
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Overview: The NLC (non-linear creations) Performance Framework evolved through the involvement in more than 500 corporate online initiatives. Creating a framework using the process described below delivers value in three ways: It ensures that one's online activities map directly to the corporate priorities. It allows one to demonstrate the contribution that these activities make to corporate performance. It gives one a framework for optimizing success - one can understand what is working - and what is not working - and do more of the former, and less of the later.
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Format: PDF | Size: 143KB | Date: Apr 2004 | Pages: 15




