Peer-to-Peer Direct Sales

Topics:
Direct and Indirect Sales Channels,
Music
Tags:
Content Delivery,
Content Delivery Network,
Internet,
P2P,
Peer To Peer (P2P),
Sales,
Sales Strategy,
Warsaw University
Source:
Warsaw University

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Overview: The paper describes and gives an economic analysis of a business model for commercial Content Delivery Networks (CDN) based on the Peer-to-Peer model. The content is stored in the CDN on the hosts of the peers. A user pays for access to the content, and can sell the content to other users as in a direct sales network. The content trade is a free market. Transactions (including billing and accounting) are handled by super peers, who receive a markup for their services and pay the content provider a gratification for every transaction. The system makes use of reputation mechanisms with a goal contrary to most P2P research: to promote content trading and discourage sharing for free.

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Format: PDF | Size: 314KB | Date: Jun 2005 | Pages: 8

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