How to Succeed in Sales and Marketing: Advice for Start-Up Companies

Topics:
Direct Marketing,
Marketing Strategy,
Telesales - Telemarketing
Tags:
Marketing,
Marketing Research,
Sales,
Sales Strategy
Source:
Connect

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Overview: Marketing comprises the various tools and activities to make your potential customers aware of your products and offering, and includes analysis of the market and development of a marketing strategy. It is essential to develop a well-prepared and detailed marketing plan before any major sales activity gets under way. Sales activity can be seen as the execution of one's marketing plan. The purpose of this paper is to outline the most important aspects of marketing and sales in young growth companies and to provide concrete advice for the entrepreneur, CEO or sales manager.

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Format: PDF | Size: 707KB | Date: Jun 2004 | Pages: 37

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