Investment in Electronic Commerce - Financial Perspectives and Profit Conditions
- Topics:
- e-Business and e-Commerce
- Tags:
- E-business,
- Electronic Commerce,
- Finance,
- Financial,
- Information Technology,
- Investment,
- Management,
- Strategy,
- Web Technology
- Source:
- Goteborg University
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Overview: Electronic Commerce ("eCommerce") is a concept for trade based upon products and services that are being marketed, contracted, and paid for over the Internet. This paper will focus on the profitability of investments in eCommerce with a special focus on outlays for information technology systems and sales management. If the services are made more standardized, if they do not change that often, or if they are well known to the customers so that there is little need for supplementary information, then the less costly will the information technology system become. The investment in marketing depends on how well known the brand name is to the customer.
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Format: PDF | Size: 301KB | Date: Jun 2002 | Pages: 18
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