Workflow Technologies for Customer Relationship Management

Topics:
CRM,
Telesales - Telemarketing
Tags:
Advertising & Promotion,
Back-office,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Martin Ader,
Software,
Workflow & Groupware Strategies
Source:
Workflow & Groupware Strategies

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Overview: Customer Relationship Management (CRM), focuses on automation of business activities related to customer acquisition, customer retention, and customer relationship development. CRM covers many different applications and initiatives. It is not a new domain but rather a new area of focus for software vendors and users investments. Under pressure for better quality and shorter cycle business processes, workflow component is becoming of increasing importance inside CRM solutions while it provides the perfect glue to ensure continuous processing between front office and back office tasks. Martin Ader reviews a selection of products and solutions.

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Format: PDF | Size: 141KB | Date: Jun 2003 | Pages: 11

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