Activity-Based Management for E-Commerce

Topics:
CRM,
e-Business and e-Commerce
Tags:
Activity Based Costing,
Activity Based Costing Analysis,
Activity-based Management,
E-business,
Finance,
Managerial Accounting,
Marketing,
Pricing,
Web Technology
Source:
State University of New York

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Overview: This paper explores the application of Activity-Based Costing and Activity-Based Management in e-commerce. A case study of a fictitious Business-to-Customer (B2C) company is used to illustrate the implementation and effects of an Activity-Based Costing analysis. The analysis is performed by using matrixes in order to trace overhead. The Activity-Based Costing analysis is then used to demonstrate operational and strategic Activity-Based Management in e-commerce.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 45KB | Date: Aug 2004 | Pages: 9

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