Are E-Privacy and E-Commerce a Contradiction in Terms? - An Economic Examination
- Topics:
- e-Business and e-Commerce
- Tags:
- E-business,
- E-business/E-Commerce,
- Internet,
- Personalization,
- University Of Applied Sciences,
- Web Technology
- Source:
- University of Applied Sciences
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Overview: At first glance, electronic commerce seems to be inconsistent with electronic privacy. Personalization plays an important strategic role in e-commerce. Thus, a lot of information about online consumers are collected, analysed and used. By contrast, e-privacy is aimed at reducing the amount of collected information about the Internet users. The key contributions of this paper are to elaborate on general relations between e-commerce and e-privacy from an microeconomic perspective, to identify economic consequences entailed by lack of privacy protection, and to identify economic reasons for increasing personalization in e-commerce.
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Format: PDF | Size: 58KB | Date: Jun 2001 | Pages: 7
