Selling Points: Program Benefits & Sales Emphasis

Topics:
Marketing Strategy,
Sales Guide
Tags:
Gift Card,
Sales,
Sales Strategy,
Valutec Card Solutions
Source:
Valutec Card Solutions

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Overview: For most merchants, the dramatic sales increase of Gift Cards easily justifies the moderate cost. But there are other details to consider when comparing the cost of a paper gift certificate program to an electronic Gift Card program. The manual tracking of sales and redemption of certificates is time consuming and does not easily confirm the amount of outstanding balances or the authenticity of certificates as they are redeemed.

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Format: PDF | Size: 88KB | Date: Sep 2004 | Pages: 4

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