Leveraging the Power of IDC Market Research and Alinean's Business Value Selling Suite to Boost Sales

Topics:
CRM,
Marketing Strategy,
Sales Force Design
Tags:
Alinean Inc.,
Best Practice,
International Data Corp.,
Market Research,
Sales,
Sales Force Management,
Sales Strategy
Source:
Alinean

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Overview: Business value selling is being adopted by several leaders who are pioneers in implementing this best practice, but in 2-3 years business value selling suites and best practices will grow to integrate with online marketing and CRM systems, be an embedded and important element in sales training and be a required core competency of a best practice sales force. As vendors will not be able to compete without Business Value Selling competency in the near future, they should invest today to begin building the research, tools, training, and knowledge capital / experts. In order to achieve enterprise-wide consistency and success IDC and Alinean have developed an effective Business Value Selling program to complement existing sales methodologies.

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Format: PDF | Size: 115KB | Date: Feb 2006 | Pages: 10

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