Best Practices in Up-Selling and Cross-Selling

Topics:
CRM,
Incentives and Compensation
Tags:
Best Practice,
Software,
Sales Strategy,
Sales Force Management,
Sales,
Purdue University,
It Operations,
Enterprise Software,
Customer Relationship Management (CRM),
Call-center,
...
Source:
Purdue University

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Overview: The business model for the successful implementation of an up/cross-sell program must focus on the migration from cost center status to profit center status through the value of incremental sales. The paradigm shift is critical to the success of the program, and profit center status allows call centers to document their value to the company's bottom line. To implement such a paradigm shift, call centers might execute a formalized "culture campaign" to shift the department's focus from strictly "service" to an environment focused on both service and sales.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 89KB | Date: Mar 2005 | Pages: 9


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