Kronos Incorporated: Managing and Marketing Customer Satisfaction

Topics:
Incentives and Compensation,
Payroll
Tags:
Customer Satisfaction,
Kronos Inc.,
Marketing,
Product Marketing
Source:
Information Technology Services Marketing Association

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Overview: Customer satisfaction is a core strategy for many companies providing IT services. More and more, companies look for innovative ways to leverage customer satisfaction to determine resource allocation and to drive growth in today's market. In this case study, ITSMA examines the role customer satisfaction plays at Kronos Incorporated, a singlesource provider of integrated human resources, payroll, and labor management solutions and the leading provider of frontline time and attendance solutions. The case study explores the evolution of Kronos' customer satisfaction program from two perspectives: the internal process and the marketing of the program and its results.

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Format: PDF | Size: 169KB | Date: Aug 2002 | Pages: 8

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