Please Mum Migrates To Connected Retailer Store, Sales Audit And CRM
- Topics:
- CRM
- Tags:
- Advertising & Promotion,
- Connected Corp.,
- CRM,
- Marketing,
- NSB Retail Systems Plc.,
- Retail,
- Retail Company,
- Sales,
- Sales Strategy
- Source:
- NSB Retail Systems
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Overview: Please Mum is a national retailer, designer, and manufacturer of clothes for newborns and kids through age 10. Since opening its first store in 1986, the retailer has expanded into a thriving chain with 69 locations across Canada, an online store, and plans for continued growth. For example, Please Mum wanted to capture more customer information for improved loyalty programs, direct marketing initiatives, and to enhance their oneto-one relationships with customers. They sought faster POS transactions for better customer service. They needed to exchange more data between head office and the stores to monitor transactions, inventories, and sales performance. The retailer selected Connected Retailer Store 5.5, Sales Audit 2.5, and CRM.
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Format: PDF | Size: 63KB | Date: May 2003 | Pages: 2
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