Enabling Mobile Sales: Putting CRM in Your Pocket

Topics:
CRM
Tags:
Advertising & Promotion,
SFA,
Sales Strategy,
Sales Force Management,
Sales Force Automation (SFA),
Sales Force,
Sales,
Mobile,
Marketing,
Good Technology Inc.,
...
Source:
Good Technology

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Overview: The development and maintenance of strong customer relationships are critical to the growth and profitability of all enterprises. This is one of the reasons the last decade saw a substantial investment in Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems by enterprises of all sizes and industries. High expectations were placed on CRM and SFA applications to deliver more customers, improve customer loyalty, increase revenue through up-selling and cross-selling, and decrease the cost of sales.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,022KB | Date: Jan 2005 | Pages: 7

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