CRM: Making It Simple for the Banking Industry

Topics:
CRM
Tags:
Banking,
CRM,
Financial,
Financial Services,
SAS Institute
Source:
SAS Institute

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Overview: Executing Customer Relationship Management (CRM) for the financial and banking industry involves many issues, including the use of unique processes and solutions. To be successful with CRM, financial and banking organizations must define and develop a business strategy as well as a supporting infrastructure for that strategy. SAS Banking Intelligence Solutions can be used to complete these tasks smoothly and efficiently - even by the non-technical banking business user community. With SAS Banking Intelligence Solutions, banking and financial industry business users can quickly learn how to segment, cross-sell, up-sell, and retain customers. Additionally, the users can monitor customer life-cycle trends to aid customer portfolio management with a "Customer equity" assets management focus.

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Format: PDF | Size: 783KB | Date: Apr 2004 | Pages: 11

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