Real CRM/SFA Success

Topics:
CRM
Tags:
Active Management Techniques,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Sales,
Sales Force Automation (SFA),
Sales Strategy,
SFA,
Software
Source:
Active Management Techniques

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Overview: If one accept that the technology for the SFA solution is sound and the software does work then what can be the problem? It must be the people tasked with using the SFA. Senior management faced with the tumultuous changes over the last decade have attempted to ensure higher profit margins in various ways: reengineering, downsizing, cutting costs, outsourcing, sweating assets and of course attempting to make their sales efforts more effective. The investment in the whole concept of CRM in the eyes of senior management is based on improving the bottom line and their own tenure People issues are still not easily addressed in a technology and process driven model of the world.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 172KB | Date: Jun 2005 | Pages: 10

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