Development Strategy Formulation for Artisan Craft Promotion - The Effective Promotion for Regional Development in Developing Countries: Part II
- Topics:
- Strategy Formulation
- Tags:
- Artisan,
- Strategic Planning,
- Retail,
- Promotion,
- Marketing,
- Management,
- Free Trade,
- Formulation,
- Finance,
- Developing Country,
- ...
- Source:
- Chiba University
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Overview: Proposed methodologies for the formulation of development strategy for artisan craft promotion needs careful verification as to whether they are applicable and effective in the given socio-economic environment. The paper firstly examines the required policies and expediency of a development master plan. Then, it investigates various functions of support institutions including a Traditional Craft Village. At the craft producers' level, it analyses- a cluster development concept; proactive use of embedded Business Development Services (BDS) offered by international retailers and NGOs; and market development concept with market segmentation and establishment of a brand name. The paper sites, as a concluding remark, the public and private sector joint initiatives for the development strategy implementation.
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Format: PDF | Size: 371KB | Date: Apr 2005 | Pages: 10
