Methodology for Web Presence Strategy Formulation: A Case Study
- Topics:
- Strategy Formulation
- Source:
- University of Sao Paulo
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Overview: The objective of this paper is to identify how a specific methodology of strategy formulation for the Internet addresses the Business Model concept. The Business Model concept is seen as a basis for understanding and exploiting the value creation potential generated by the Internet technological platform (ITP). The main possibilities that the ITP offers organizations are related to the reduction of transaction and coordination costs, which facilitates the forming of strategic networks. In order to take advantage of the ITP, one should seek complementarily between the traditional activities of the organization and those based on the new platform, together with an in-depth revision of processes, searching for steps that may be optimized through the ITP.
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Format: PDF | Size: 194KB | Date: Jun 2004 | Pages: 13
