The Logic of Strategic Alliances

Topics:
Competitive Strategy,
Strategic Management Tools
Tags:
Alliance,
Management,
Strategic Alliance,
Strategy
Source:
Ritsumeikan University

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Overview: The object of this paper is to present the reasons for why the firms choose alliances as one of the strategic options, while both invoking and amending the resource-based approach. In addition, the author would like to distill the strategic nature inherent in alliances that leads firms to actively choose them, and not treat them as the next best thing to a "Do it alone" or M&A approaches. Strategic alliances must be seen as a form with a content that is strategic. Therefore, in order to test the strategic nature of alliances or try to make sense of their patterns, it is essential that one understands the substance of corporate strategy and locate alliances within it.

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Format: PDF | Size: 62KB | Date: May 2004 | Pages: 17

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