The Paper Industry: Strategic Alliances, Joint Ventures, and Electronic Commerce Are Reshaping Our Business Models

Topics:
Business Models,
Strategic Management Tools
Tags:
Electronic Commerce,
Georgia Southern University,
Industry,
Management,
Strategic Alliance,
Strategy
Source:
Georgia Southern University

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Overview: Businesses must have a global perspective in order to identify opportunities and threats of today's marketplace. Although warding off threats from global competitors is necessary, firms should also actively seek to penetrate foreign markets. The optimal choice of entry mode depends on the strategy of the firm. One way for a firm to enter into a foreign market is to create a strategic alliance. A global strategic alliance is an agreement among two or more independent firms to cooperate for the purpose of achieving common goals such as a competitive advantage or customer value creation. The term "Strategic Alliance" is often used loosely to embrace a variety of arrangements between actual or potential competitors.

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Format: PDF | Size: 97KB | Date: Jun 2002 | Pages: 9

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