Automated Data Warehousing for Rule-Based CRM Systems

Topics:
CRM,
Warehousing and Storage
Tags:
Advertising & Promotion,
Software,
Marketing,
Hardware,
Enterprise Software,
Databases,
Data Warehouse,
Data Management,
Customer Relationship Management (CRM),
CRM System,
...
Source:
Seoul National University

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Overview: This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are represented as a set of IF-THEN rules. Currently, to provide good quality CRM functionalities, CRM systems seek to combine conventional CRM methodologies with data warehousing technology. A data warehouse can be seen as a set of materialized views. Selecting views for materialization in a data warehouse is one of the important decision-making tasks in its design. However, there are few facilities in CRM systems with respect to data warehouse design that alleviate the problems associated with data schema maintenance.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 265KB | Date: Nov 2002 | Pages: 7

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