Eden Prairie-Based HighJump Goes for Starbucks~ International Business
- Tags:
- Branding,
- HighJump Software Inc.,
- Management,
- Marketing,
- Star Tribune,
- Starbucks Corp.,
- Tools & Techniques
- Source:
- Star Tribune
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Overview: You can't have Starbucks over for lunch while serving the Seattle's Best brand of coffee. So HighJump Software switched to Starbucks and then invited the coffee company over to its Eden Prairie home. After numerous software demonstrations, a trip to the Mall of America - a must-see for clients - HighJump won Starbucks' business to automate its three U.S. distribution centers. The company beat two of its major competitors. Now with one foot in the door, HighJump is going after Starbucks' international business.
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Format: PDF | Size: 78KB | Date: Apr 2002 | Pages: 3



