The Sustainability Balanced Scorecard - Theory and Application of a Tool for Value-Based Sustainability Management

Topics:
CRM,
Performance Management,
Strategic Management Tools
Tags:
Balanced Scorecard,
Marketing,
Marketing Research,
Sustainability,
Theory,
Tool,
University Of Lueneburg
Source:
University of Lueneburg

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Overview: Kaplan and Norton's Balanced Scorecard is a management tool that supports the successful implementation of corporate strategies. It has been discussed and considered widely both in practice and research. By linking operational and non-financial corporate activities with causal chains to the firm's long-term strategy the Balanced Scorecard supports the alignment and management of all corporate activities according to their strategic relevance. The Balanced Scorecard makes it possible to take into account non-monetary strategic success factors which significantly impact the economic success of a business. It is thus a promising starting-point to also incorporate environmental and social aspects into the main management system of a firm. This paper proposes for value-oriented corporate sustainability management with the Sustainability Balanced Scorecard.

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Format: PDF | Size: 384KB | Date: Mar 2002 | Pages: 32

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