Transform Your Stores: Enhance Customer Interactions With Advanced Selling Technologies
- Topics:
- Inventory Management,
- Point of Sale
- Tags:
- AMR Research,
- Point-of-sale
- Source:
- AMR Research
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Overview: Traditional in-store applications such as Point-Of-Sale (POS), inventory management, and replenishment systems help ensure product availability and transaction efficiency, but retailers need to complement these investments with customer- and employee-facing advanced selling technologies. New technology, along with revamped processes, creates a closed-loop selling strategy that leverages customer and product insights to empower employees and provide customers with timely and relevant information. This Pervasive Interaction (PI) provides personalized content, influences customer behavior, and breeds knowledgeable store associates ultimately contributing to increased revenue and an improved bottom line. This paper addresses the following; Importance of transforming the store; A model of PI through the five interrelated shopping stages, and the PI maturity model; Advanced Selling Technology (AST) framework for enabling PI; Seven imperatives based on early adopters; Technology vendors that market to the AST space.
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Format: PDF | Size: 748KB | Date: Jun 2005 | Pages: 28
