Consumer Products 2010: Executing to Lead in a World of Extremes

Topics:
Brand Management,
Inventory Management
Tags:
Branding,
Business Services,
Consumer Products Company,
Extremes,
IBM Business Consulting Services,
IBM Corp.,
Marketing
Source:
IBM

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Overview: All around the world, the consumer marketplace is rapidly evolving and posing new challenges for consumer products companies. Unprecedented consumer diversity and market polarization are pushing the industry to a "World of extremes" that will create big winners and losers in the coming decade. IBM Business Consulting Services has identified five deep-seated trends that will redraw the rules of competition for consumer products companies by 2010: Consumer value drivers fragment. Consumers are fragmenting into micro-segments as a result of pronounced shifts in demographics, attitudes and behaviors. Furthermore, they are "Trading down" to low-cost commodity providers on one end and "Trading up" to high-value, premium brands on the other.

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Format: PDF | Size: 414KB | Date: May 2004 | Pages: 40

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