Retail Solutions: Technology Innovation That Matters
- Tags:
- Business Operations,
- Extremes,
- Innovation,
- Marketplace,
- Operational Planning,
- Retail,
- Retail Company
- Source:
- IBM
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Overview: Trends in the retail industry are creating a marketplace of extremes. Consumers at one end of the competitive spectrum seek low prices for basic goods. At the other end, customers pay a premium for goods and services they perceive to offer high personal value. Consumers at both ends are becoming "Super shoppers," empowered with technology as they navigate the marketplace for distinctive shopping experiences and value. Retailers are also employing technology to meet challenges in a marketplace of extremes populated by "Super shoppers." By effectively integrating their information assets and business processes with innovative technology, retailers are able to "Give customers what they want, when they want it".
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Format: PDF | Size: 1,382KB | Date: Jan 2006 | Pages: 70




