Transforming The BSC Into A Strategy Execution System

Topics:
Performance Management,
Strategic Management Tools,
Total Quality Management
Tags:
Balanced Scorecard,
Marketing,
Marketing Research,
Strategy
Source:
Artmania internet solutions

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Overview: Many corporate managers have been introduced to a new corporate management system called the Balanced Scorecard. Developed at the Harvard Business School by David Norton and Robert Kaplan in the early 1990s, the Balanced Scorecard (BSC) represents the newest and most prolific performance measurement system since Total Quality Management (TQM) and Management by Objectives (MBO). However, a growing number of organizations are achieving great financial success through the BSC framework thereby solidifying the BSC as "here to stay" rather than just another passing fad.

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Format: HTML | Date: Mar 2002 | Pages: 2

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