Building Balanced Scorecard With SWOT Analysis, and Implementing "Sun Tzu's the Art of Business Management Strategies" on QFD Methodology

Topics:
Strategic Analysis,
Strategic Management Tools
Tags:
Balanced Scorecard,
Business Management,
Marketing,
Marketing Research,
Strategic Management,
Sun Tzu,
Swot analysis
Source:
University of California

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Overview: Conjoining the SWOT matrix with the Balanced Scorecard (BSC) makes a systematic and holistic strategic management system. The SWOT matrix clearly identifies the critical success factors that can be implemented into the identification of the different aspects toward the balanced scorecard. It is, therefore, a more structural approach in setting up the foundation of the balanced scorecard; instead of simply identifying the key performance indicators (KPI) via gut feeling or by brainstorming.

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Format: PDF | Size: 54KB | Date: Jul 2004 | Pages: 13

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