Enhancing Swot Analysis Using Triz and the Bipolar Conflict Graph: A Case Study on the Microsoft Corporation

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Matrix,
Microsoft Corp.,
Swot analysis
Source:
United Online

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Overview: In strategic planning, SWOT analysis is the most common technique for situation analysis of organizations. "SWOT" is an acronym for Strengths, Weaknesses, Opportunities, and Threats. However, the results of SWOT analysis, which are presented in a 2x2 matrix, are largely descriptive. The matrix contains a listing of organizational strengths, weaknesses, opportunities, and threats that are usually the outputs of brainstorming sessions. Traditionally, a SWOT-analysis matrix is not systematically and formally analyzed with a view to developing strategies for increasing the organization's "ideality," efficiency, or performance. This paper presents a new framework for improving SWOT analysis and strategic planning.

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Format: PDF | Size: 145KB | Date: Jul 2004 | Pages: 23

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