How to Conduct a SWOT Analysis

Topics:
Strategic Analysis
Tags:
Marketing,
Marketing Research,
Swot analysis
Source:
ABARIS Consulting

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Overview: Many people see SWOT as synonymous with strategic planning. In fact, a SWOT analysis is only one of many tools that can be used in an organization's strategic planning process. SWOT is short for "Strengths, Weaknesses, Opportunities and Threats". A SWOT analysis is designed to help an organization understand how it relates to its external environment. In other words, to act as a way of seeing if the organization is aligned with the world going on around it.

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Format: PDF | Size: 9KB | Date: Feb 2005 | Pages: 2

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