City Marketing: A Significant Planning Tool for Urban Development in a Globalised Economy

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Marketing,
Marketing Research,
Marketing Technique,
University Of Thessaly
Source:
University of Thessaly

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Overview: Marketing techniques are often used to help towards the transformation of a city into a post-industrial centre of tourism, culture and redevelopment. In addition, urban tourism is playing an increasingly important role in decisions taken by local government authorities regarding economic development strategies. In the current framework of the globalised economy, competition to attract tourists is even greater. In this respect, the role of city marketing is crucial. This paper examines the importance of city marketing in urban governance decisions.

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Format: PDF | Size: 116KB | Date: Aug 2005 | Pages: 21

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