Shaping the Vision, the Identity and the Cultural Image of European Places

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Identity,
Image,
Vision,
Vrije Universiteit
Source:
Vrije Universiteit

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Overview: in order to construct their identity and construct their image as a 'final provided good'. This paper investigates the relationship between vision, local identity and image, focusing on culture and tourism. The international bibliography shows several cases, mainly European places that support their competitiveness through cultural and tourism development. In addition, the majority of implemented place marketing policies relate to culture and tourism. The primary aim of the paper is to outline the ways in which the cultural image of a place as a 'final provided good' could be produced, supported and promoted effectively vis-à-vis the external environment. The secondary aim is to show under what conditions the promotion of this image could induce anticipated profits for a place on a long-term basis.

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Format: PDF | Size: 202KB | Date: Aug 2005 | Pages: 26

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