An Overview of Strategy Development Models and the Ward-Rivani Model

Topics:
Strategic Analysis,
SWOT Analysis
Tags:
Management,
Marketing,
Marketing Research,
St. Louis,
Strategy,
Swot analysis
Source:
Washington University in St. Louis

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Overview: With publications in the field of strategy now in the thousands it is difficult to get an overall picture of how to classify and appreciate strategy tools and models. Mintzberg et al. have developed schools of thought to help alleviate and categorise this problem but this approach lacks a comparison of the models found in industry e.g. BCG, 7S McKinsey, ANSOFF etc. Consequently at academic level (but not only) one sees models like P5F, etc. predominate while tools like SWOT, PEST, ARC etc. populate the consultancy arena and operative levels of the organisation. The purpose of this paper is therefore to provide an overview and comparison of selected models used in the development of business strategy together with a brief discussion of schools of strategic thought.

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Format: PDF | Size: 746KB | Date: Jun 2005 | Pages: 24

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