Achieving Synergy Between Competitive Intelligence and Market Research
- Topics:
- Strategic Analysis
- Tags:
- Competitive Intelligence,
- Management,
- Market Research,
- Marketing,
- Marketing Research,
- Salvation,
- Strategy,
- Synergy,
- Tools & Techniques
- Source:
- Strategy Dynamics Group
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Overview: According to the Encarta World English Dictionary, synergy is: "The working together of two or more things, people, or organizations, especially when the result is greater than the sum of their individual effects or capabilities." There are other definitions ofcourse. And they all go back to the concept of synergism, in which spiritual salvation or regeneration is achieved through the combined work of the human will and Holy Spirit. Although competitive intelligence and market research managers may at times seem like they require regeneration and even a level of salvation, the focus is on the thread that binds together these concepts of synergy.
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Format: PDF | Size: 250KB | Date: Feb 2005 | Pages: 10
