SAP and Sony Team Up to Keep Ahead in Competitive Retail Market

Topics:
Competitive Strategy,
Retail Advertising,
Strategic Management Tools
Tags:
Computer,
Sony Corp.,
Software,
SAP AG,
Sales Strategy,
Sales,
Productivity,
Enterprise Software,
Enterprise Resource Planning (ERP),
Team
Source:
SAP

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Overview: As the leading electronic and computer products solutions provider for Canadian consumers and businesses, Sony of Canada has long been a forerunner of innovation. Rapid product commoditization makes the consumer electronic and computer products market a very competitive space. Finding a better way to get the right products at the right place at the right time for the right price is an ongoing challenge. In 1997, Sony of Canada implemented SAP R/3 for its core financial, inventory management and sales distribution components to provide improved functionality. Corporately, Sony had decided to move to a global direction for ERP. As the market leader for ERP even then, SAP was identified as the corporate direction.

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Format: PDF | Size: 580KB | Date: Sep 2004 | Pages: 4

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