Case Studies of Local Food Purchasing by Central Iowa Restaurants and Institutions

Topics:
Direct Marketing
Tags:
Blackwell Publishing,
Direct Marketing,
Food,
Food & Beverage,
Manufacturing
Source:
Blackwell Publishing

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Overview: Through direct marketing of their products, many farmers are forming a stronger connection with their customers and obtaining premium prices for those products. Potential direct marketing customers for food producers are local restaurants and institutional food service operations. Benefits and challenges do exist for both food service operators and food producers interested in exploring this method of purchasing. This paper tracks local food purchasing by nine Iowa restaurants and institutions.

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Format: PDF | Size: 321KB | Date: Dec 2003 | Pages: 12

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