Luxury Pricing
- Topics:
- Brand Strategy,
- Pricing Strategy
- Tags:
- Exclusivity,
- Retail,
- Pricing Strategy,
- Pricing,
- Marketing Research,
- Marketing,
- Management,
- Leadership,
- Interbrand,
- Strategy
- Source:
- Interbrand
FREE Registration is required
Overview: Although the luxury goods market is renowned for commanding lucrative margins, there are valid reasons for this. The innovation processes, the creativity, and long development stages some items go through has to bring a return on the initial investment to allow the creative process to continue. In order to create an image of exclusivity, restrictive distribution is the strategy of limiting the number of retailers of a product. Because consumers can only buy the item in a certain store in a certain city, it engenders a perception of exclusivity due to the very fact that it is not readily available to all consumers.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 35KB | Date: Oct 2002 | Pages: 7
