Palm Handheld Computers: A Case Study In Innovation

Topics:
Brand Management,
Innovation,
Marketing Strategy
Tags:
Computer,
PDAs,
Palm Inc.,
Palm Handheld,
Management,
Leadership,
Innovation,
Hardware,
Handhelds,
Handheld Computer,
...
Source:
Interbrand

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Overview: This paper puts forth Palm Computing Incorporated (Palm) as a case study of successful innovation. The success of Palm's range of handheld computing devices, otherwise known as personal digital assistants (PDAs), is an example of innovation providing 'a fundamental source of competitive advantage'. Firstly, a brief description of Palm is provided, as well as background information on the PDA industry. The technology is described, as well as a brief description of the Palm product.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 63KB | Date: Apr 2001 | Pages: 17

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