Don't Do, Be: Reaching Customers in the Connection Age

Topics:
Brand Strategy,
Marketing Strategy
Tags:
Collective Intelligence
Source:
GROW

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Overview: The more one connects the more the marketplace starts to resemble a biological entity, and its collective intelligence presents either opportunities or challenges everyone, and yes, that includes marketers too. In a world ruled by bionomics (the model of economics based on biology) it all depends on whether one decides to connect or not. This purpose of this paper is to observe some current realities and offer some constructive ideas for those who've decided to connect.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 4,076KB | Date: Dec 2004 | Pages: 25

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