The "Name Game" Survey
- Topics:
- Brand Management,
- Marketing Strategy
- Tags:
- Branding,
- Game,
- Interbrand,
- Marketing,
- Marketing Research,
- Survey
- Source:
- Interbrand
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Overview: In July Interbrand's first annual "Name Game " survey was conducted to find out what trends marketers see for brand names in this post 9/11, ethically-challenged business environment. In short, they said, names will get real, but naming will get tougher. The survey showed one that marketers understand their customers, and what their customers want now are honesty and integrity in branding. And, one of the best ways to communicate sincere values is through the use of brand names that are more accessible and meaningful to their customers. In Interbrand's view, branding doesn't start with a product, service, or business.
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Format: PDF | Size: 430KB | Date: Sep 2002 | Pages: 19
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